The Spain national team's commercial value has skyrocketed by 60% following their World Cup victory, a financial surge that is already transforming the RFEF's accounts. The federation reached a record turnover of 387 million euros in 2025, with the World Cup itself contributing 55 million euros to that total.
Álvaro de Miguel, the RFEF's secretary general, confirmed the immediate impact. "Every day, people are knocking on the RFEF's door," he said about the increased commercial interest. This growth surpasses the 35% boost that followed the first World Cup win in South Africa in 2010, sealed by Andrés Iniesta's famous goal. Experts now estimate the current impact at 60%.
Record growth and expansion
The national team's business has taken an international leap. Before the World Cup, the side was associated with 24 brands and had one main sponsor. Today, that number has grown to 41 partner brands, with four main sponsors: Ebro, Mapfre, Telefónica, and Halcón Viajes. Also, giants like Google and Loewe have joined as official global sponsors. Rafael Fernández de Alarcón, Telefónica's representative for Brand, Sponsorships, and Media, highlighted the sense of belonging: "We feel part of the team. It makes us feel that the victory belongs to us too."
The strategy aims to reduce reliance on the domestic market, which currently accounts for 62% of business compared to 38% internationally. Local partnerships with four brands in China are already in place, and the preparation match in Puebla, Mexico, against Peru generated five million euros. Matchday revenue also contributed 19 million euros in 2025, including the Copa del Rey final.
Sporting context and future
This commercial success arrives during a period of peak sporting form. La Roja heads into their next high-profile friendly against England on September 26th riding a flawless five-game winning streak. The most recent victory was a 1-0 win over Argentina in July that clinched the world title. Manager Luis de la Fuente leads a squad considered the third most valuable in the world, behind only France and England, with young leaders like Lamine Yamal.
The RFEF is now preparing for unprecedented demand, with sights set on Euro 2028, where Spain will defend their double crown as European and world champions, and on hosting the 2030 World Cup. Open-door training sessions at Las Rozas symbolize this new era of accessibility and growth. Fans can follow the team's progress and check the full match schedule on our fixtures page, as well as the complete squad list on squad.
The original report is at El Mundo
